The Drum Awards Festival - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

April 29, 2014 | 1 min read

Following on from the Dumb Ways to Die campaign by Metro Trains, which went viral at the end of 2012, Miami Ad School/ESPM in São Paulo has created its own version – looking at the death of creative ideas.

The cute little characters proudly present their ideas, only to be ‘killed’ in a variety of methods – from the brief being changed, a film being ruined by a pre-test to the CEO just wanting ‘a viral video’.

Dumb Ways To Die São Paulo

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