Colgate helps Canadians avoid the dreaded food-in-teeth blunder with ‘There’s Something in Your Tweet’

Colgate has launched a new Twitter-based campaign centred on the There's Something in Your Tweet' website which allows people to publicly, or privately, warn friends or colleagues that they have food stuck in their teeth.

Devised by Union Toronto, people can send an anonymous alert via Twitter, or if they want to keep it private then they can send a quick email.

Upon receiving the message the unlucky person will receive a $1 off coupon for the brand’s new Slim SoftTM/MC toothbrush.

The campaign is being supported in Canada with media appearances by Anna Post, etiquette expert and great-great-granddaughter of Emily Post, online banners, and postings in restaurant bathrooms.