Crocs pours cold water on its sexy ad
A sexy crocs ad. Probably thought you wouldn’t see the day when one of those ran. And it looks like you could be waiting a little longer after Crocs shut down the 60-second spot that was quickly spreading across the internet today.
Compulsory, a creative agency with absolutely no affiliation with the footwear brand, uploaded the advert to YouTube which suggested Crocs was taking a new, altogether sexier, approach to marketing its sensible rubber, shoes.
The ad for the brand ran with the idea that Crocs have no laces, therefore, in the throes of passion, they are the best shoes to have on. It ends on the tagline 'Slip Off. Slip In'.
Just as everyone was coming round to the idea of this sexy new image for Crocs, the brand came out saying the “offensive” ad had not been authorized by them.
“We’ve seen the news report on MSN Money concerning an offensive ad that references the Crocs brand. It is not an authentic Crocs ad. We’re very concerned by it, because it does not reflect our company values as a global lifestyle brand,” read a statement.
“No one at Crocs is familiar with this ad; no one at Crocs authorized its creation or appearance. We are committed to portraying the Crocs brand in a positive and respectful manner.”
Crocs' message now appears under the YouTube video, but it has not yet been removed.