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Umpf helps people realise @theashes isn’t cricket


By Ishbel Macleod, PR and social media consultant

July 10, 2013 | 1 min read

Twitter user Ashley Kerekes faced drama during the last Ashes, after members of the public got her Twitter handle @TheAshes mixed up with the famous cricket event.

Instead of going for the simple solution to stop her being bowled over by cricket tweets and changing her Twitter handle, she changed her biography to read ‘I’m not a freaking cricket match’.

In order to really help the message sink in, agency Umpf has now designed a new Twitter header picture, which features a cricket ball with the word ‘Umpf’ and a sign saying ‘this poor girl has nothing to do with the cricket’.

Unfortunately, it will not help her when people tweet without checking out the profile of the account.

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