Beneful, a dog food brand from Purina, has unveiled a new ad which sees at least ten dogs come together to use a Rude Goldberg Machine.
The agency behind the ad, Deep Focus, said that getting it right wasn’t easy.
“It was a very long day,” said agency CEO Ian Schafer.
The ad has proved popular, having gather nearly one million YouTube views since its upload three days ago.
Agency: Deep Focus
CEO: Ian Schafer
Executive Creative Director: Ken Kraemer
Creative Director: Matt Steinwald
Art Director: Scott Jones
Copywriter: Mickey Treutlein
Producer: Sean Fleming
Production Company: Quiet Man