Beneful creates a Goldberg Machine with dogs in new advert

Beneful, a dog food brand from Purina, has unveiled a new ad which sees at least ten dogs come together to use a Rude Goldberg Machine.

The agency behind the ad, Deep Focus, said that getting it right wasn’t easy.

“It was a very long day,” said agency CEO Ian Schafer.

The ad has proved popular, having gather nearly one million YouTube views since its upload three days ago.


Agency: Deep Focus

CEO: Ian Schafer

Client: Beneful

Executive Creative Director: Ken Kraemer

Creative Director: Matt Steinwald

Art Director: Scott Jones

Copywriter: Mickey Treutlein

Producer: Sean Fleming

Production Company: Quiet Man

Music: Yessian

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