Deliberate mistake as Daft Punk unveils Random Access Memories ‘advertisment’?
Daft Punk looks to sell its latest album without a single word being said in its advert for Random Access Memories.
The advert lasts 100 seconds and – making it unusual from the majority of ads to promote new albums - does not show the name of the band.
A robot is seen to receive a ‘confidential’ package, which contains a vinyl copy of the album. The robot then begins to play the album.
It is because of this that the band has to warn ‘This is an advertisment’ [sic] throughout at the bottom of the screen. A daft typo.