CougarLife dating site unveils billboard of breastfeeding mother with strapline ‘jealous?’
Dating website CougarLife.com has unveiled a new billboard campaign, ahead of Mother’s Day in America, featuring a woman breastfeeding a baby, with the word ‘jealous?’ appearing in a thought bubble coming from the baby.
The billboard is live in a ‘family friendly neighbourhood’ in LA: the same location where last year the company unveiled an ad reading ‘CougarLife.com…for Motherf*ckers’.
Marlo Jordan from CougarLife said: “Modern women don’t want to throw their sexuality out the window just because they’re moms.”
She added that the company would continue to ‘push the boundaries of free speech’.