Average bookies have T&Cs so complex they’re equivalent to Herman Melville's Moby Dick

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By Ishbel Macleod, PR and social media consultant

May 9, 2013 | 1 min read

Betting tips website www.bettingexpert.com has unveiled a SMOG (Simple Measure of Gobbledygook) formula, after discovering that some terms and conditions on bookies sites are as complex as Leo Tolstoy’s War and Peace.

The research of thirty six of the most prominent online bookies found that BetClic had the most complex set of T&Cs at 40,000 words, while BetVictor has the shortest.

The hardest terms to read belong to Fun88, which are as complex as Friedrich Nietzsche’s Beyond Good and Evil according to the SMOG formula, and suitable only for a graduate-level audience. The simplest terms and conditions according to SMOG score belong to Betsson.

The average bookmaker terms are so complicated that it is estimated at least 43.4 per cent of the English adult population cannot read and understand them, with a required reading level equal to Herman Melville's Moby Dick.

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