Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Is the customer always right? Cineworld suggests not on Twitter

Anyone who has ever dealt with customers will probably have had the old adage ‘the customer is always right’ drummed into their head… except the person who handles the Cineworld Twitter feed.The Twitter saga began when Alan Bishop tweeted: “Why delete my tweet without a response? Just wanted to know the justification of £8.30 per ticket to watch a standard 2d film?”In response, Cineworld replied “How can you delete other peoples posts on Twitter? £8.30 is the ticket price, uncertain what justification you're seeking”.When Bishop continued, replies from Cineworld included: ‘Well you 'say' we're definitely going to go bust in 1-5 years. If you're psychic can you tell me the lottery numbers?’ and ‘Fine OK we're just evil millionaires who are trying to destroy cinema, you've blown it wide open. Enjoy Odeon :]’Do you think brands on Twitter should engage with trolls?

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis