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By Ishbel Macleod, PR and social media consultant

April 25, 2013 | 1 min read

Red Bull has tapped into the student market with its latest stunt, which saw crates of the new three flavours of the energy drink dropped on 400 campuses.

The crates were airdropped onto the campuses from special Red Bull helicopters, with the stunt taking place in 55 countries on six continents.

Ashley Clark, a student at the University of Leeds, said cans of the drink were then available for students to pick up for free from the unmanned crates.

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