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By Gillian West, Social media manager

April 19, 2013 | 1 min read

Heineken has unveiled its latest innovation in design at Milan Design Week – a light up bottle.

The specially designed ‘Ignite’ bottle reacts when being toasted with, when being sipped from and is also able to synchronise with the music in a nightclub and flash to match the beat.

With eight colourful LEDS, a tiny processor, motion detector and wireless transceiver at the base of every bottle the new innovation aims to demonstrate the Dutch brands commitment to “using pioneering technology and design to create inventive new ways to experience the product and the brand”.

When left idle the lights go into ‘Sleep’ mode and fade away. It’s not known if or when the bottles will become widely available with a Heineken spokesperson stating that “specific next steps/roll out are being determined within the coming months”.


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