Starbucks Brazil unveils Braille menus made from coffee beans

By Ishbel Macleod | PR and social media consultant

March 27, 2013 | 1 min read

Starbucks in Brazil is promoting the launch of its Braille menu by unveiling a menu where the words are spelled out in Braille using coffee beans.

The idea was created by ad agency Rai, who suggested that this means customers can enjoy their coffee “from the tip of the fingers to the tip of the tongue”.

The agency used real coffee beans, one by one, in order to create the sign.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up


Industry insights

View all
Add your own content +