Superheroes

Imagine if superheroes were sponsored by brands…Superman, Batman, Wolverine & more get makeovers

By Ishbel Macleod, PR and social media consultant

March 12, 2013 | 2 min read

Have you ever pondered about what Superheroes outfits would look like if they were sponsored by brands? Roberto Vergati Santos has, and unveiled a collection of suggestions on his blog.

He said: “Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.”