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Latest marketing and advertising news for Retail, including insights and opinions.

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The Drum Network

Are loyalty points now pointless?

13 August 2019
Opinion

What advertisers can learn from Prime Day in preparation for Black Friday and Christmas

06 August 2019
Opinion

Key lessons for South East Asian retailers ahead of 9/9 Super Shopping Day

06 August 2019
The Drum Network

Why retailers need to embrace cloud computing for growing sales

29 July 2019
The Drum Network

Reinventing experiential: the new age of marketing

29 July 2019
The Drum Network

Experiential marketing: The next stage for storytelling

26 July 2019
The Drum Network

Beyond the event: Secondary audiences come first in experiential

24 July 2019
The Drum Network

Can experiential reinvent the 'cool factor' for marketers?

23 July 2019
Opinion

Why WeChat is a start and not a silver bullet for luxury brands in China

17 July 2019
The Drum Network

The battle for brand purpose: it is not CSR

16 July 2019
The Drum Network

Experiential marketing is dead, long live experiential marketing

16 July 2019
The Drum Network

Virtual Retail-ity: How VR is evolving the retail experience

16 July 2019
Opinion

Retail Safari: fearless dispatches from the frontier of consumerism - Decathlon edition

15 July 2019
The Drum Network

Hamleys is the template for retail experiential success

12 July 2019
The Drum Network

Happy Birthday Amazon: 25 years old

09 July 2019
Opinion

25 years in, Amazon's ad business is shaping up but clients are still wary of it

05 July 2019
The Drum Network

Disruption will lead to innovation in our high streets

02 July 2019
The Drum Network

The trouble with department stores: the reasons why shoppers are turning away

28 June 2019
The Drum Network

The eight secrets of neuromarketing every marketer should know

27 June 2019
The Drum Network

Can neuromarketing save the high street?

25 June 2019
Opinion

Lessons from Adidas: how brands can protect their identities in trademark battles

25 June 2019
The Drum Network

Baby boomers and retail: the need to re-engage the forgotten generation

24 June 2019
Opinion

The Launch Lowdown debates brands’ biodegradable bones of contention: sustainability

21 June 2019
The Drum Network

Retail brands fight back: will free returns soon be a thing of the past?

20 June 2019
Opinion

Personalised hammer anyone? Father’s Day marketing still endorses outdated views of men

13 June 2019
Opinion

Copywriters, choose your words

10 June 2019
Opinion

Tracking the future of retail with intelligent labelling

10 June 2019
Opinion

Can WHSmith and Boots ever win back customers?

02 June 2019
The Drum Network

In real life: the troubled state of retail experience

31 May 2019
Opinion

It’s up to brands – not consumers – to tackle sustainability apathy in the US

30 May 2019
The Drum Network

WHS Carpet: lessons brands can learn from the Twitter parody account

23 May 2019
Opinion

Don’t let location data quality become an ad fraud–sized crisis

20 May 2019
The Drum Network

Six emerging consumer trends for retailers

10 May 2019
The Drum Network

How technology has changed redeeming habits – what does this mean for the future of promotions?

10 May 2019
Opinion

What consumer demand for great content means for brands

10 May 2019
The Drum Network

How ecommerce can save the high street

09 May 2019
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