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Retail

Latest marketing and advertising news for Retail, including insights and opinions.

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Why WeChat is a start and not a silver bullet for luxury brands in China

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The battle for brand purpose: it is not CSR

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Experiential marketing is dead, long live experiential marketing

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Virtual Retail-ity: How VR is evolving the retail experience

Retail Safari: fearless dispatches from the frontier of consumerism - Decathlon edition

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Hamleys is the template for retail experiential success

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Happy Birthday Amazon: 25 years old

25 years in, Amazon's ad business is shaping up but clients are still wary of it

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Disruption will lead to innovation in our high streets

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The trouble with department stores: the reasons why shoppers are turning away

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The eight secrets of neuromarketing every marketer should know

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Can neuromarketing save the high street?

Lessons from Adidas: how brands can protect their identities in trademark battles

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Baby boomers and retail: the need to re-engage the forgotten generation

The Launch Lowdown debates brands’ biodegradable bones of contention: sustainability

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Retail brands fight back: will free returns soon be a thing of the past?

Personalised hammer anyone? Father’s Day marketing still endorses outdated views of men

Copywriters, choose your words

Tracking the future of retail with intelligent labelling

Can WHSmith and Boots ever win back customers?

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In real life: the troubled state of retail experience

It’s up to brands – not consumers – to tackle sustainability apathy in the US

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WHS Carpet: lessons brands can learn from the Twitter parody account

Don’t let location data quality become an ad fraud–sized crisis

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Six emerging consumer trends for retailers

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How technology has changed redeeming habits – what does this mean for the future of promotions?

What consumer demand for great content means for brands

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How ecommerce can save the high street

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Adopting a consumer-first communications strategy

Why marketers should capitalize on Pinterest influencers

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Brand collaboration is the key to a high street retail revival

What Lush did next... on social media

Has the UK got 'Primania'? Love for Primark

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Four advanced Google ecommerce strategies

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Why SME ecommerce retailers are well placed for global success

Debenhams must reflect on its failings and focus on the customer