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Retail

Latest marketing and advertising news for Retail, including insights and opinions.

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The Drum Network

What really did work in this year’s Christmas ads?

13 December 2018

The Drum Network

‘Regrexit’ or not, smart targeting never been more important for retailers

12 December 2018

The Drum Network

How brands can succeed in the Amazon age

11 December 2018

The Drum Network

Retail marketing: why will the customer cross the road in 2019?

06 December 2018

The Drum Network

The formula that will increase sales for this year’s largest online shopping period

23 November 2018

The Drum Network

It’s time to boycott Black Friday and strive for authenticity

22 November 2018

Black Friday should not be a black and white choice between promotion and purpose

21 November 2018

What does the ASEAN e-commerce agreement mean for brands, consumers and the region?

19 November 2018

‘I guess you heard about the parking situation’ – Amazon’s guide to Long Island City

16 November 2018

Marc Lewis' Christmas ad rankings: John Lewis, Elton John and a piano have displaced Brexit

15 November 2018

American shoppers have yet to embrace Single’s Day

14 November 2018

The Drum Network

Help your business prepare for a successful Black Friday

13 November 2018

Marc Lewis' Christmas ad rankings: Iceland's banned ad is off the charts

09 November 2018

Top lessons from China’s e-commerce-driven middle-class consumer

09 November 2018

The Drum Network

Typical: you tell some women the High Street is dying and they refuse to believe it

08 November 2018

The Drum Network

Single and ready to mingle: Singles' Day, the new blockbuster shopping day

08 November 2018

Meet the 18 original founders of Alibaba

08 November 2018

Marc Lewis' Christmas ad rankings: Amazon's melodic boxes are heavy on air-filled packaging

08 November 2018

Marc Lewis' Christmas ad rankings: TK Maxx's 'Never-ending Stocking' is witty and creative

07 November 2018

Marc Lewis' Christmas ad rankings: Asda doesn't 'Bring Christmas Home' for me

06 November 2018

Marc Lewis' Christmas ad rankings: 'Elsie's Gift' from Very is cute but forgettable

05 November 2018

Marc Lewis' Christmas ad rankings: 'The Christmas Fool' by Argos is a proper turkey

02 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

Singles Day: applying AI can maximize a major retail event for smaller brands

29 October 2018

The Drum Network

How do small tech businesses fire up their retail sales?

24 October 2018

The Drum Network

Is your brand prepared for the onslaught of Black Friday and Cyber Monday?

17 October 2018

Why Amazon’s brief flirtation with celebrity endorsements could mean business

15 October 2018

Brands: Reinvent yourself before reinventing your industry

12 October 2018

Next will see that moving ads from TV to digital is never seamless

01 October 2018

How programmatic can help brands stand out as attention becomes a scarce commodity

01 October 2018

The Drum Network

All I want for Xmas is a successful campaign

28 September 2018

The Drum Network

Wave your customers goodbye: the existential threat from payment tech

26 September 2018

Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

26 September 2018

AR marketing is happening right now: three ways you can win over Gen Z

25 September 2018

How blockchain bridges the digital divide for e-commerce in emerging markets

24 September 2018