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The Drum Network

Co-branding in the luxury industry

01 July 2020

'Brands must show their support all year round, not just during Pride month': marketing and...

25 June 2020

The Drum Network

Living in Lockdown: Good for our high street?

22 June 2020

Welcome to the new era of real-time relevance

19 June 2020

The ad industry can save our high street

17 June 2020

What is connected packaging?

15 June 2020

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Facebook Shops: What Shops could spell for the future of social commerce

10 June 2020

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Is Facebook Shops the launch of a true social e-commerce solution?

21 May 2020

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How is coronavirus impacting fashion brands?

21 May 2020

From customer experience to conversational experience: how messaging will reshape service

19 May 2020

Gordon Young: The Drum's Can-Do Festival aims to help the industry come back

18 May 2020

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5 industries booming in sales & referrals during the Covid-19 pandemic

29 April 2020

Too boring for loyal customers? Tactics to build your brand

29 April 2020

Could necessity be the mother of all reinvention?

28 April 2020

The Drum Network

Customer, colleague, citizen: Uniting the 3 C's

24 April 2020

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Use these 5 forces to help you build an effective affiliate program

23 April 2020

How should brands prepare for Ramadan in the year of Covid-19?

21 April 2020

Luxury brands have perfected digital campaigning – now they must transform internally

26 March 2020

How COVID-19 is impacting the ecommerce market

24 March 2020

The Drum Network

Sparkling: a vision for selling jewellery in the digital age

05 March 2020

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A hint of hope for the revival of the high street

26 February 2020

Mobile accounts for 65% of all ecommerce traffic - so why are mobile sales still lagging?

19 February 2020

Luxury brands and contemporary art is merging in China

11 February 2020

The Drum Network

The conscious consumer part II - What will we buy into in 2030?

05 February 2020

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Do consumers think brand purpose is bullshit?

03 February 2020

Why retail needs to stop trying to create culture: dragons versus steak bakes

21 January 2020

Your company is ‘harder to get into than Harvard’? So is Walmart

21 January 2020

The Drum Network

Talkin' 'bout my generation: subverting the stereotypes

13 January 2020

25 days of Ausmas: Richard Morgan, Analog Folk on John Lewis' 2009 Christmas ad

16 December 2019

25 days of Ausmas: Ant White, CHE Proximity on John Lewis' A Tribute to Givers

15 December 2019

25 days of Ausmas: Richard Ralphsmith, DPR&Co on John Lewis' Edgar the Dragon

11 December 2019

25 Days of Ausmas: Marcus Tesoriero, The Brand Agency on John Lewis’ The Boy & The Piano

10 December 2019

The Drum Network

This industry’s Gen Z bias is rife, often generic and misleading

09 December 2019

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It's not just retail; it's M&S retail

09 December 2019

25 days of Ausmas: Maria Devereux, Colenso BBDO on Macy's Miracle on 34th Street

08 December 2019

2020 Trends at the intersection of culture and commerce

06 December 2019

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