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Retail

Latest marketing and advertising news for Retail, including insights and opinions.

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The Drum Network

Five ways supermarket brands can get digital cut through in 2018

The evolution of Amazon as an ad platform

More should be done to improve gender diversity in Singapore & Malaysia’s e-commerce market

Will 2020 be the year when programmatic grows up?

Why an obsession for tick-box diversity has taken the soul out of inclusivity

Burberry burning £28m of stock to 'protect its brand' could have the opposite effect

Prime Day: did consumers just flirt with Amazon or are they in it for the long haul?

Did Toys “R” Us deserve its fate?

Hitting its prime: why brands like Amazon chase the subscription model

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The Summer Guide to Christmas: ten ways marketers can prepare

See you in real life: when to take your online brand offline

The Launch Lowdown checks out Virgin Active's CPR class & personalised Johnnie Walker

E-commerce is in need of a deeper strategy with social

The 3 C’s that make your brand worth paying more for

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Retailers must skip AR and embrace VR

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Q&A: FashMash founders discuss how retailers can survive the digital revolution

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If consumers aren’t consuming, what are they doing? How experience is disrupting retail.

Banking on inertia: how US banks are missing the online opportunity

Fragile retail budgets: agencies please handle with care

How can global brands overcome Ramadan as a tickbox exercise?

We're in the money... aren't we? What agencies can learn from the Asda/Sainsbury’s merger

What will the Asda/Sainsbury's merger mean for the retail sector?

'You Asda be kidding' - reaction to the proposed merger with Sainsbury's

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The changing face of retail: top trends and challenges

The launch lowdown: Coke's Asia alcopop, Hublot's first smartwatch and Waitrose's avocado eggs

Sainsbury’s Nectar card trial is a start – but it’s not enough to win me over

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Charities need to innovate, not advertise, to stay alive

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Why loyalty schemes need to deal with the plastic problem

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In-store events and primary research are key to retail success

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Customer Lifetime Value has become a matter of life or death for retailers

Will brands make progress on diversity and inclusion in 2018?

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Retailers need intelligence, insight and technology to achieve success

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Is high-street shopping a forgotten luxury?

How Whole Foods fulfilled Amazon's ambition to be taken seriously in grocery market

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Are retailers providing an experience that’s worth the trip?

A hijab brand, a nightclub and the new Muslimah