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In an uncertain market, shopper expectations are evolving – and brand loyalty is key
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All the world’s a stage: Next-gen live events are building the experience economy
Opinion
What does a head of visualization actually do? Pearlfisher’s Justin Goode explains
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Purposeful brands have an opportunity to support era-defining causes
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3 common agency proposition mistakes to avoid in 2024
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It’s time to put sustainability at the heart of customer experience transformation
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Personalization is the future of commerce – so why are brands still lagging?
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Marketing for ‘pre- and post-luxury’ consumers: What you need to know
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This year’s World Economic Forum focused on ‘rebuilding trust’. Marketers, take note
Opinion
Killer creative operations mean nothing without killer creative ideas
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AI will kill generic content marketing – and usher in a new age of POV content
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With ad spend up, here’s how agencies are preparing for growth
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I became an accidental AI expert – here’s how it’s already useful for advertisers
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Fandom, on your own terms: How brands will spearhead immersion in 2024
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2024: The year boomers turn to TikTok shopping?
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Is 2024 the year that social search takes over (and ‘social SEO’ becomes essential)?
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Beauty, B2B, and neuroaesthetics: Why content strategy should be better looking
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5 behavioral science techniques to boost website performance
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Will Google’s imminent AI results page kill click-through? Not if you’re prepared
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Mixed reality, wearable tech, and AI: 2024, the year spatial computing takes off
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Marketing generalists will supersede specialists in 2024 (and beyond)
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In 2024, the cookie will slowly crumble – don’t wait to act
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Out with brand safety, in with brand bravery: Let’s forget the ‘safe’ word in 2024
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Making a 2024 marketing plan? Don’t bother unless it includes YouTube Shorts
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‘Toxic positivity’ in marketing: Could B2B ads benefit from a little cynicism?
Opinion
We need to talk about Jeremy Allen White’s tighty-whities
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Here lies the truth: Advertising’s relationship with the truth is beautifully wobbly
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The computer-creative co-creation paradigm: Your people are more important than ever
Opinion
The ‘Meta halo effect’: The secret weapon of search tracking
The Drum Network
The Post Office scandal: A study in how not to do crisis communications
Opinion
‘A maelstrom of uncertainty’: My CES chat with Sorrell became an agency survival guide
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Should every brand try to be exciting (or is function sometimes fine)?
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2023 saw a huge increase in earned media investment – expect the same from 2024
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What’s really driving adland’s evolution in 2024? The universal quest for simplicity
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Agencies will thrive in 2024 by investing in talent and sustainability
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Copycat PR campaigns are making brands forget their own audiences
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