The Marketing Practice

Fueled by insights. Inspired by creativity. Powered by digital experiences. We are the new global leader in B2B technology marketing.

East Hendred, United Kingdom
Founded: 2002


B2B Business Development and Lead Generation
Partnership marketing
Channel Marketing
Account Based Marketing
demand generation
B2B Marketing
Digital experience


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B2B Technology

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The Marketing Practice appoints Paul Kidd as creative director, US

by Heather Barnett

July 19, 2021

Paul Kidd has joined The Marketing Practice (TMP), one of the top ten global B2B marketing agencies, as creative director, US. Kidd brings 20+ years of experience across brand- and agency-side, driving the creative functions and enhancing the brand identity for renowned brands, including Avanade, Redbox, Coinstar, Sparkling Ice and Talking Rain.

As creative director, Paul will lead TMP’s multidisciplinary creative department, overseeing output across all US clients. He’ll also build on TMP's global delivery model to deliver effective, consistent programs across multiple regions.

“I’m excited to get back to my agency roots and continue to push myself along the creative leadership journey,” says Kidd. “Joining The Marketing Practice gives me the unique opportunity to integrate creative and strategic approaches: bringing together audience insights from data analytics and inside sales to develop campaigns that have a more meaningful impact on business outcomes.”

“I’m thrilled Paul has joined the US team,” says Harmony Crawford, EVP & US managing director. “During this period of growth for the agency, his role will be instrumental in leading our creative department, ensuring quality deliverables that integrate the very best of concepts, content, and design elements to exceed client expectations. Paul is always looking for ways to add value through our creative executions and to lead others within the creative team to deliver excellence.”


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