Eyeota

Eyeota is a data transformation company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets and digital geographies.

Singapore, Singapore
Founded: 2010
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Audience Targeting
data enrichment
Data Onboarding
Data Solutions

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AdTech
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The role of cohort-based onboarding in the future of marketing (TraderTalk TV)

July 8, 2021

Eyeota's VP of product, Rob Armstrong, was recently a guest on an episode of ExchangeWire's TraderTalk TV, where he discussed the role of cohort-based onboarding in the future of marketing with Lindsay Rowntree.

The discussion covers a variety of trending topics, including:

- the challenges that marketers and brands are facing such as bridging the gap between third- and first-party data as Google prepares to eliminate third-party cookies, conforming to Google's IDFA updated regulations and adjusting to changing privacy regulations

- what first-party data is and how marketers are failing to leverage their offline first-party data to acquire new customers through consumer-friendly, privacy-compliant cohort-based data onboarding

- what cohorts are and the benefits of probabilistic cohort-onboarding vs. deterministic 1:1 onboarding (increased scale, does not require PII, privacy-safe by design...)

Watch the full video here:

To learn more about cohort-based onboarding, visit our website now.

Tags

cookieless
Identity
cohort onboarding
onboarding
Digital Marketing
eyeota
first party data