European Connected TV Initiative

The European Connected TV Initiative is exploring the potential of connected TV advertising in Europe. This major thought leadership project is sponsored by Google, Roku, Fincons and IPONWEB.

Founded: 2020
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Connected TV
Tv Advertising

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Broadcasting
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Talking CTV with The Trade Desk's Patrick Morrell

by Mary Ann Halford

22 December 2020 1:03am

Patrick Morrell who is Director of Strategic Publisher and TV Development in EMEA for The Trade Desk recently spoke with European Connected TV Initiative Project Director Mary Ann Halford about the growth of CTV trading in EMEA.

Tags

Connected TV
CTV
the trade desk
EMEA
Patrick Morrell
Mary Ann Halford
advertising
TV advertising