The European Connected TV Initiative is exploring the potential of connected TV advertising in Europe. This major thought leadership project is sponsored by Google, Roku, Fincons and IPONWEB.
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Talking CTV with The Trade Desk's Patrick Morrell
22 December 2020 1:03am
Patrick Morrell who is Director of Strategic Publisher and TV Development in EMEA for The Trade Desk recently spoke with European Connected TV Initiative Project Director Mary Ann Halford about the growth of CTV trading in EMEA.