This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Audi appoints Dept as its lead agency
June 18, 2021
After a careful and intensive pitch period in the first quarter of 2021, Audi has chosen Dept as its lead agency for the Dutch market. The main goal of the collaboration is to conquer the heads and hearts of the Netherlands and to put Audi firmly on the market as a premium and progressive brand.
With the introduction of the new all-electric models (e-tron, E-tron GT and Q4 e-tron), Audi aims to become the most premium progressive automotive brand. The first campaign will be rolled out after the summer. As lead agency, Dept will be responsible for strategic advice, positioning, local campaigns and (digital) activations.
“We are very proud to be working with such a great brand”, says René Verbong, executive creative director at Dept. "We can't wait to further develop the local brand strategy with Audi and to inspire the Netherlands with campaigns that you can't just drive past."
Frank Siemerink, manager marketing & communication at Audi: "You make a well-considered choice for a lead agency and for the long term. We deliberately chose Dept because they feel exactly where we want to go with the Audi brand. The pitch delivered very convincing proof that they understand how to build a premium brand across the board and across all channels, with the creative combination of digital focus and brand experience being the deciding factor.”