AI and machine learning for marketers

AI and Machine Learning for Marketers is a new course in partnership with the Southampton Data Science Academy (SDSA), which is led by professor Dame Wendy Hall, DBE, FRS, FREng – the UK’s AI skills champion

Self-paced and designed to fit alongside a normal working week, the course includes world class 1:1 and group tutoring with data science experts.

There are opportunities to network via group sessions and discussion forums, creating a supportive and rich learning experience.

Through learning how to develop strategies, you’ll help you and your company adapt to our rapidly emerging future.

AI is accelerating and enhancing the ways organisations harness data, spot trends more effectively, and shift towards predictive rather than historical data analysis. It will enable machines to automate processes, so people are able to work on higher value activities.

The first cohort will start on Monday 26 April, and there are a limited number of 25 places. As a valued Member, we’re offering you first refusal.

Discover more and sign up for the course, here.

To find out more and arrange a consultation, please send a message to training@theidm.com.

Plus read our blog piece, 7 Reasons Marketers Should Learn AI, to learn more about how AI can benefit your role and business, from identifying new audiences to changing patterns in customer behaviours more effectively.