DAM for the performing arts: The Philadelphia Orchestra shows us how
An inspiring story of how one of the world’s most prominent orchestras is using its centralized Digital Asset Management system (DAM) to break down silos and digitize its wealth of digital assets
The aim? To enable it to enhance its consumers’ experience of the orchestra’s unique product – its sound - both on and offline. This of course, became particularly important during the lockdowns of recent past, but with a lengthy recording history (its first recording took place in 1917) it has also enabled age old footage to become a viable asset to enhance its story, as well as supporting its efforts to expand its audience through increased digital initiatives.
So what has it achieved with its DAM so far?
Well, let’s hear it straight from the digital asset manager at The Philadelphia Orchestra, Roberta Gorin-Paracka, in an on demand session from this year’s ecosphere days digital. An industry event aiming to inspire and showcase the best in Integrated Content Management strategies.
Visit the success story to learn from Roberta how The Philadelphia Orchestra:
- Has become a digital media company,
- Ensures a single source of truth for all asset types,
- Utilizes its censhare DAM for event clustering of assets, with an API to its existing performance database,
- And has eradicated 100% of all its previous institutional silos.
During the session, Roberta gives us a detailed demo of how this event asset clustering functions and looks in the system, so it is well worth tuning into her conversation on DAM for the performing arts, with censhare’s Josh Van Dyk.