Leading web AR platform 8th Wall adds AliveNow as an official partner
Web AR platform, 8th Wall which was recently recognized by Fast Company as one of the world’s most innovative companies has named AliveNow, the global creative tech studio as one of it’s official partners
Web AR platform, 8th Wall which was recently recognized by Fast Company as one of the world’s most innovative companies has named AliveNow, the global creative tech studio as one of it’s official partners. Web based augmented reality experiences are being embraced globally for innovative and immersive marketing campaigns. AliveNow has been at the forefront of many of these campaigns, pioneering the use and adoption of web AR to their agency and brand clients.
According to the platform, “8th Wall Partners are our trusted agencies and production studios that help brands ideate, design and develop WebAR or WebVR projects using 8th Wall. Partners demonstrate an expertise in 3D rendering and augmented reality development for the web.” The official partnership with 8th Wall is another feather in the cap of alivenow as they are already existing partners with Facebook and Instagram’s Spark AR platform and Snapchat Lens Creative Partners.
With smartphones getting smarter and more robust, marketers are exploring campaigns that are more engaging and memorable. According to Accenture, 64% of leading consumer brands are investing in immersive experiences and 47% of consumers say immersive technologies make them feel more connected with products. WebAR adoption is increasing as AR experiences can be consumed by users without downloading an app and currently 3 billion+ devices globally support Web AR experiences.
Commenting on this partnership, AliveNow’s CEO, Adhvith Dhuddu shared, “We’ve been working with the 8th Wall team for the last few months and have been able to build some path breaking web AR experiences for our clients. 8th Wall is an incredible platform driven by a team who’s always innovating and is one step ahead. We’re thrilled to be official partners with them and hope to build many unique and delightful WebAR and WebVR experiences for our clients.”
“8th Wall is thrilled to welcome AliveNow to our network of trusted agencies and creative development studios as an official Partner,” says Erik Murphy-Chutorian, founder and CEO of 8th Wall. “We are proud to recognize AliveNow as an industry leader in WebAR who continues to demonstrate their creativity and innovation using this powerful and immersive medium.”
You can visit the 8th Wall website to know more and browse through the Web AR section on alivenow’s website to see live examples of interesting Web AR builds. Here are a few recent Web AR campaigns launched by alivenow and powered by 8th Wall.