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Boutique Bike Tours bring Accord Marketing along for the ride
June 25, 2021
We are so delighted to welcome Boutique Bike Tours to the Accord family!
Tour specialists Boutique Bike Tours have appointed Accord Marketing to steer their digital marketing strategy and re-energise their branding ahead of Paris’ much anticipated rebound post-lockdown.
Accord’s digital strategy and performance experts worked together to quickly understand the brand’s positioning and marketing objectives before scrutinising performance and identifying key areas of opportunities for innovation. The pace set by the client and embraced by Accord was fast and efficient, with the entire process, from RFP response to pitch win, taking less than a week.
“Whilst this has been a long search and is a big decision for us, we feel the opportunities Accord identified in their proposal and the creative work we have seen will have the greatest impact. We are very much looking forward to working with Accord as we relaunch and grow our business.” Stu Rendall, founder of Boutique Bike Tours.
Previously reliant on online travel agents and partners for bookings, a new approach is taking shape. Work has already started with an initial SEO and User Experience audit that will provide evidence-based areas of improvement, as well as help generate new data which, in time, will build a fluid database and a clearer picture of key target audiences both cross-continent and closer to home.
Accord are delighted to be working with Boutique Bike Tours at this pivotal time with chief operations officer Simon Gear commenting, “Our focus is on getting momentum moving effectively and well ahead of the post-pandemic recovery. Boutique Bike Tours have a fantastic product and approach to their customers, which gives us enormous confidence in both the strategy and tactics that are planned.”