SXSW done right: 4 tips for your first trip to Austin

So, along with many others (and as any proper NY-based snowbird plans to do this time of year), I’m heading southwest for yet another trip to Austin, Texas. Here’s what I wish I’d known if it was my first time.

1. Plan your schedule (now!)

You can plan your schedule via the event’s app. This year, events are even more spread out around the city than usual, so you will miss out on more than a few of your ‘must sees’. But that’s okay. Be prepared to accept this as fact and power on.

2. Make time & money savings where you can

Skip the Friday badge pick-up. It’s always a nightmare. I’ll be snagging mine first thing Saturday morning via the American Express/Delta Airlines specialized line (new for this year, so hopefully it’ll get us in and out quicker than usual).

You can also be smart about finding places to eat and drink for free. Between the hotel rates and the badge, SXSW is an expensive experience. So save what you can where you can and plan to fuel up at the dozens of activations and events every day. Hot tip: Your badge gives you access to the Registrants Lounge, which has music and food on standby – and one free beverage every day.

3. Keep it light

Leave your laptop in your hotel room. It’s not worth the added weight on your back/shoulder or the risk when attending live music late at night on Rainey Street. Instead, carry a spare battery pack and work from your phone – and carry business cards. I still do this and I’ve no plans on quitting. Some folks will want to snap a photo of your name via your badge and will remember to connect with you via LinkedIn and that’s great of course, but sometimes it’s easiest to leave a calling card. End up in their swag bag and they’ll connect with you later.

Speaking of keeping it light, fly solo while on the ground. Think about it this way: you’re more inclined to pick up a convo with a stranger or engage with new people when you don’t have the benefit of a colleague or friend at your side. So go to that talk, that event, that pop-up on your own and see what interactions happen organically. I can promise you one thing: you won’t feel alone.

4. Pack the right wardrobe

It’s also important to dress the part. No, this doesn’t necessarily mean that you’ve got to embrace your inner cowgirl (unless that feels right). Dress casually. You can confidently leave the sportscoat and ties at home – and ditch the heels. Sneakers (and boots) win here, and the event is truly all over the city, so you’ll be hoofing it (pun intended) often. Equally, don’t be afraid to show your creative sense of flair. I’m packing a few pairs of Frye boots and a Stetson in my bag (having won the latter at SXSW several years back), so if you’re seeking permission to do the same know you’ll be in good company.

Finally, dress in layers. The weather changes from dawn ‘til dusk, so I always throw an extra set of ‘sleeves’, and an umbrella, in my bag for when it’s taken a turn. I never regret it.