Artificial Intelligence Brand Strategy Future of Media

The effects and results of AI on the creative industries

By Alistair Robertson, Creative Partner



The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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December 16, 2022 | 4 min read

This article wasn't actually written by Nucco's Alistair Robertson, but by an AI set up by Robertson (with light editing by The Drum's all-too-human team), in an experiment pitting it against a human-penned equivalent. Let the battle begin.

A robot hand

Will AI unleash creativity? We asked an AI / Possessed Photography via Unsplash

AI is revolutionizing the creative industries by transforming how we create art, music, and other forms of entertainment. AI is able to generate new ideas and develop completely novel solutions for creative problems. It provides us with ways to optimize existing processes, automate tedious tasks and enable us to explore fresh perspectives and open up unexplored territories.

What tools exist now?

AI has been around since the 1950s. But in recent years, AI-assisted tools have become increasingly popular and available to creative professionals. We now have access to cloud-based AI algorithms that can generate visuals based on given images or text, AI music composition tools that allow users to create fully original tracks, and AI video editing systems that can help with visual effects, motion tracking and color grading. As AI applications become more advanced, they are becoming an integral part of the creative toolkit.

What changes have been seen?

The impact of AI on the creative industries has been immense. Professionals are now able to work faster and more efficiently, allowing them to produce higher quality work. AI has also enabled new opportunities for creativity. By automating processes and pushing the boundaries of what is possible, AI has enabled creators to explore completely novel ideas and develop unique solutions for their projects.

What might the tools be able to do in the future?

As AI continues to evolve and become more advanced, it will continue to open up new possibilities for the creative industries. We can expect to see even more powerful tools that can help with complex tasks such as facial recognition, and possibly even AI bots that can assist with idea generation and script writing. The possibilities are endless!

Conclusion: how will AI affect creative industries in the future?

By leveraging the power of AI, the creative industries are more vibrant and innovative than ever before. We are able to create higher quality work in a fraction of the time it used to take, and we’re constantly pushing the boundaries of what is possible. AI has opened up countless possibilities for creativity, and its applications in the creative industries are sure to continue to grow.

The future of AI in the creative industries looks very promising indeed! With more powerful tools on the horizon, there is no telling what kinds of amazing things we will be able to achieve. The potential for AI-assisted creativity is truly limitless. Let’s embrace the power of AI and see where it takes us!

Artificial Intelligence Brand Strategy Future of Media

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