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Isobar launches new communication platform for Flying Blue

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May 26, 2021 | 3 min read

Flying Blue, the Air France-KLM Group’s frequent flyer program, has released its new communication platform.

With the help of the Isobar agency, Flying Blue has created a large-scale film that redefines the notion of distance and sheds light on the program’s twofold mission: to enrich the travel experience and offer new opportunities to earn and spend miles on a daily basis.

Isobar creates a large-scale film for Flying Blue programme which redefines the notion of distance.

Isobar has created a large-scale film for the Flying Blue program, which redefines the notion of distance

By placing the traveller and his emotions at the heart of the film, Flying Blue echoes the aspirations of these current times and its profound changes in terms of travel.

Today, more than ever, travel can take on an infinite number of forms: we are capable of going to the edge of the world to reveal what is hidden within us, but also of being transported to another universe without moving an inch.

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There are many different kinds of travel that Flying Blue now supports through its network of more than 500 partners in hotels and car rentals, but also shopping and culture.

Built around this 1.5-minute film, the campaign will then be rolled out in a social ecosystem with a vast array of formats designed to reach different targets in a relatable manner. Of course, it will also be relayed to the 17 million members of the program through dedicated communication.

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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design & Systems and Comms & Content.

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