Creativity Brand

A Week in Creative: Calm's new emoji and the IPAs 'get home safe' initiative


By Imogen Watson | Senior reporter

March 25, 2021 | 5 min read

This is an extract from The Drum Creative Briefing. You can subscribe to it here if you’d like it in your inbox once a week.

 calm poop

Calm is petitioning for a new emoji to help people struggling with mental health issues

Welcome to A Week in Creative, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit our A Week in Creative hub.

Feel like crap?

Sometimes, it's hard to talk about the heavy stuff. To help people open up, the mental health charity Calm has teamed up with the comedian Rosie Jones, calling upon the Unicode Consortium to add a new emoji into circulation.

The aim is to help users take the first steps towards telling a friend or loved one that they are struggling with their mental wellbeing or simply ‘feel like crap’, in an easy-to-use, non-intimidating, and accessible way, before things get too overwhelming.


The Good Guys Guide

M&C Saatchi has drafted a set of minimum social standards for men to follow in the interests of making our streets a safer environment for women called the ‘Good Guys Guide‘.

The ‘Good Guys Guide‘ sees the creative agency turn its attention to addressing societal issues with seven golden rules instructing conscientious males how to go about their business in an unthreatening manner.

M&C Saatchi

Toys R Everywhere

Among many things last year taught us, it's that humans are resourceful. Especially little humans, who find joy in the strangest of places.

From sticks to brooms, colanders to hairbrushes, Fisher-Price has released a cutesy spot that acts as a playful reminder that toys are literally all around us.

Happy Birthday Twitter

As Twitter reaches its 15th birthday, the Canadian Center for Child Protection has an unusual celebratory message.

Fronted by victims of child sexual abuse the film highlights how abuse can be shared across Twitter and the emotional toll it has taken on victims, as a way of trying to get the platform to remove the recordings.

Get home safe

The IPA, aided by the support of 150 marcomms agencies, is lobbying the UK government, calling on it to amend HMRC rules that tax taxi expenses prior to 9pm.

Concerned the rule may discourage bosses from keeping staff safe, the 'Get Home Safe' initiative has been lead by Creature London in response to the death of Sarah Everard, who went missing while walking home from her friend's house.

Get Home Safe

This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.​

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