Media Future of TV SXSW

The cord cuts back: find out how at SXSW


By Natan Edelsburg | SVP

March 6, 2017 | 2 min read

Thanks to the creativity and hard work of TV programming executive Francine Ricchi, I'll be moderating a panel called: "The Cord Cuts Back: The Future Of Cable TV." Join us at the Austin Convention Center Room 12AB on Sunday, March 12th at 12:30pm.


There's never been a more important time to show why cable networks are thriving. With DIRECTV Now and YouTube TV, cable networks have never been more poised for the web.

Here's the panel's description that will feature Tom Fishman (SVP Audience Development, Strategy and Operations at MTV) and Donna D'Alessandro (VP of Programming at Discovery Channel).

Cable networks are dinosaurs and Netflix, Hulu and a crop of new specialty subscription on demand services will inherit the earth. Or will they? Is appointment-viewing dead? Is binge-watching always best for companies, creators and audiences? Three veteran programmers look into the future to see if traditional “linear” television has one.

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