Which UK supermarket is performing best online?

James Hammersley compares the ecommerce performance of the companies in the headlines against their key competitors and benchmarks them to find the real winners & losers.

The online battle to be the best performing supermarket is fierce and with Christmas trading soon approaching, the major online retailers will be keen to ensure that they are in pole position.

Tesco, Asda, Sainsbury’s and Waitrose are fighting off the inexorable rise of the discounters with all but the latter involved in a vicious price war as a result.

Morrisons, (excluded from this review as it doesn't vest in online advertising) previously associated with Ocado, has now announced a link-up with Amazon, and could yet transform its impact as a result.

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