Scotland steps forward with e-commerce in 2014
A lot of industry pundits typically give their predictions around this time on what the major digital trends will be for the year ahead. Until now, Scotland’s e-commerce industry hasn’t featured significantly in positive predictions. However that could all change in 2014.
If you’re not already aware, the Ecommerce Scotland Forum and Awards are coming to Glasgow next month. This event, taking place throughout the whole of Thursday 13th Feb, as well as giving recognition to organisations north of the border for their e-commerce achievements, is specifically aiming to help Scottish organisations understand how to do bigger and better business online. This event is not a new idea but has been planned throughout 2013 and builds upon the work done by organisations like ScotlandIS (the IT trade body in Scotland) and Scottish Enterprise.
The aim of the inaugural Ecommerce Scotland Forum is to entice and enthuse businesses to tackle and improve their e-Commerce capability, including:
- Providing practical tips to address specific e-commerce issues via “How to” sessions from experts in their respective areas
- Generating ideas to drive growth thanks to presentations on the latest thinking & innovations
- Facilitating knowledge sharing between the participating businesses, whether they be experienced in e-commerce or relative novices wanting to learn more
The Ecommerce Scotland Awards are the first to showcase the world-leading e-commerce expertise and experience found in Scotland, something well overdue in my opinion. They will celebrate the best of online Scottish business and encompass not just those companies who have done well from a commercial perspective, but also those digital agencies and specialist suppliers who help to make a difference.
It is therefore my prediction that this event will help Scotland to take a much-needed step forward with e-commerce in 2014. And hopefully future predictions on this topic will be much more positive in forthcoming years….