Social media names and shames the royally desperate

So whilst the world and his wife are still reeling from the first glimpse of the royal baby last night, obviously the key thing for brands to do is piggyback onto the birth of the child like nobody’s business.

Thankfully, so we can see the efforts of sheer desperation, some crafty sonofabeech has put together this handy Tumblr, royallydesperate.tumblr.com.

Check it out to see how East Midlands Trains, Lego and even toilet paper brand Charmin have tried to flog their wares using the Royal Baby as an marketing tool.

Royally bored

I apologise in advance, but this is another royal baby story. It’s all that has been in the news this week, so what’s a girl to do?

If you thought your Twitter feed was becoming overcrowded with mentions of the royal arrival this week, you’d be forgiven. The wee tyke managed to generate a peak of 25,300 tweets per minute when his birth was announce and his arrival generated the use of the #royalbaby hashtag over 900,000 times.

However, this is peanuts in comparison to other international events that have gone down over the past year.

The election of our latest Pope generated 132,000 tweets per minute (tpm? Is that a thing? It is now. You heard it here first), whilst the election of US president Barack Obama set an all time record of 237,000 tpm in November last year.

In even bigger news, Prince Cambridge (as Kay Burley INSISTS on calling him)’s birth failed to beat the tpm counts set by Usain Bolt and The Spice Girls, at 88,000 and 116,000 respectively, from earlier in 2012.

Sure, a Royal Baby is big news, but if your ’96-’97 pop obsession was anything like mine, then you wouldn’t be surprised that the Spice Girls knocked him off the top spot.

Royally censored

ONLY KIDDING! This one isn’t to do with the royal baby (but I can make it so, if you like...).

Tumblr has been making changes to the way adult and NSFW content shows up within its network. The site won’t be actively policing content, nor will it ban users from uploading nude and NSFW photos, but it has made some adjustments to how users can discover and view that content.

Now, whilst I enjoy clicking on an NSFW link to satisfy my curiosity as much as the next man, when you’re casually scrolling through your Tumblr feed, looking forward to that moment when you stumble across a Spongebob Squarepants GIF and you’re confronted by a stream of boobies and nether regions, it can take you by surprise.

Facebook saves the world

Facebook has announced that more than 100 million consumers worldwide are using its mobile app for feature phones (think Motorola Razr).

Whilst smartphones are all the rage at the moment here in the western world, in countries including Indonesia and the Phillippines, feature phones are still a far more common occurence.

Anyhoo, in 2011, Facebook launched its ‘Facebook for Every Phone’ app which provides people with simpler phones a way to use Facebook. The app is optimised to use less data than other mobile sites, which makes it more affordable to try and use.

GO FACEBOOK! Bringing advertising revenue... I mean social media to the masses. *Fist bump*