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Christmas The X Factor Little Mix

X Factor Winners Are Losers


By Dan Grech, Marketing Consultant

December 19, 2011 | 2 min read

So it appears this years X Factor winners, Little Mix, were just 84,000 sales from being dubbed lowest selling X Factor single of all time. X Factor winners' singles have notably flown the proud British flag for mediocrity since 2004, where winner Steve Brookstein set the incredibly low standard of of 127,000 single sales, beaten to Christmas number 1 by Band Aid 2.0.

It has become apparent that X Factor's biggest winners are in fact the biggest losers. Marketed with their forgettable cover songs that have just as good a chance of making a Christmas song compilation as Caroline Flack trading in Harry Styles for Hugh Hefner.

Bar Leona Lewis- let's look at recent years' X Factor finalists and muster up whether vague mentions in the press outweighed the success of those who failed to hit the top spot.

Alexandra Burke vs JLS

Joe McElderry vs Olly Murs vs Jedward

Matt Cardle vs One Direction

Little Mix vs ?

There's a recurring trend here- but I'm really struggling to put my money on who will prevail from this year's shower of shit even if I did pocket a few quid at the bookies predicting the outcome early on.

I vote in future we merge X Factor and the Eurovision: Scouting continent-wide for working class people with menial talent and leaving their fate in the hands of opposing countries political interests. Invite DR Congo, North Korea and Saudi Arabia and you've got yourself a party.

Christmas The X Factor Little Mix

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