The Drum Awards Festival - Official Deadline

-d -h -min -sec

HMV leak X Factor winner?


By Dan Grech, Marketing Consultant

December 6, 2011 | 2 min read

Has a computer error caused HMV to accidentally leak a pre-decided winner's single on

If you're wondering why #FixFactor is currently trending nationwide on Twitter that is why!

HMV announced almost instantaneously "all three finalists details will go up simultaneously tomorrow morning. Once up, fans will be able to pre-order the single by their preferred finalist but only orders for the eventual winner's single will be processed and charged for. This was due to an unforeseen technical issue, and nothing further should be construed from it". The page was taken down immediately.

X Factor has always been under scrutiny for finalist having pre-planned strategies with Syco (Simon Cowells label, part of Sony BMG) and "glitches" like this certainly won't help.

Should Amelia Lily win X Factor this weekend, genuinely or not, she will suffer massive scrutiny of having been part of X Factor's grand agenda. Even if she doesn't- it probably won't change peoples views towards talent shows ethics and legitimacy.


Industry insights

View all
Add your own content +