Beanz meanz convenience

…is about ideas. Ideas that make people think, make people smile, make people laugh, make people change the way they behave. It’s about creativity. Creativity in advertising and design. Creativity in the field of poetry, literature and screenplays. It’s about art. Sharing it, discovering it. Trying to understand it. It’s about getting things done. Not waiting for someone else to do it, or relying on someone else to get it done for you. As Mahatma Gandhi said: “You must be the change you wish to see in the world.”

I have over 25 years experience in the ad industry working for agency brands such as: DDB; TBWA; BBDO; O&M and McCann’s as a CD / AD / CW. I have won over 100 awards, including Cannes; D&AD; One Show; Campaign and Epica. For brands such as: VW; Audi; Carlsberg; Black & White Whisky, Smirnoff, Coors, Cadbury’s; Coca-Cola; Heinz; Peugeot; Nissan and Meteor to name a few.

I’m also a published writer, I was short listed for the Independent on Sunday Short Story Competition in 1997. My short story, “Woman’s Best Friend”, also appears in the IOS New Stories published by Bloomsbury.

My poetry has been widely published in Ireland, Britain and the US in anthologies and periodicals such as: The U.S. Literary Review, Envoi, Cyphers, Electric Acorn, W.P. Monthly, Lifelines 3, The Haiku Quarterly and The Amnesty International Anthology: Human Rights Have No Borders.

I am the author of six feature length screenplays, six short films, a collection of short stories, a poetry collection and my first novel which contains 85,000 words, some of which are in the correct order.

A little while ago I wrote a post about the virtues of the Baco Clingfilm dispenser. Not the most fascinating of topics I hear you cry, but, in my book, a worthy invention nonetheless. As I am a much happier and more rounded human being as a result of its timely intervention into my life.

Now, I don’t know about you, but it really gets my hackles up when somebody (and I’m looking at you, Mrs Milligan-Croft), puts an opened tin in the fridge. Not only is it extremely dangerous, (as you could easily lacerate a digit on the serrated edge of the lid), but it is tantamount to the spreading of bubonic plague.

Not any more it isn’t.

Because those sons and daughters of Zeus himself, over at Heinz NPD have nipped down from Mount Olympus to give us: the Heinz Beanz Fridge Pack.

Yes, I too have tupperware, but you have to wash tupperware up. This is genius. Twist open beanz. Pour required amount of beanz out. Put lid back on beanz. Pop beanz into fridge. Job done. And if you’re feeling green, I’m sure you could actually wash it out and use it again. Great bit of NPD.

And a lovely little ad from those boys and girls at AMV BBDO t’boot. Not sure I’ve used all those methods to store my beanz, but it’s charming spot and just what the product needs.

I know what I’m getting the missus for Christmas.

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