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Business Facebook Page Monitoring

Studied art and fashion design at Manchester then Westminster University. In the past 15 years Colin has been part of the buying team at Burberry, an Angel Investor, corporate film and TV producer, and for the last 6 years has run his own digital agency. An online social adoptee from 2005. He’s an exhibited artist.

Ok, so you’ve set up your Facebook page for your business, it’s 6 months in and you’ve got some 5000 fans (likes), the client is delighted, getting all of this attention – something is clearly working – you’ve also set him up with a Tweetdeck account so that he can dip in and out of the ongoing strategy on the various platforms. But wait he’s siting a problem – the comments on his Facebook page, he’s getting a flurry every now and again that by the time he gets to it they’re out of control. Comment conversations are providing a whole new issue that previously would never have reared there head let alone be witnessed by some of the marketing team – PR possibly.

So we discuss it – how do we manage the comments? He’s used to Tweetdeck, he loves the live alert pop-up stream and he wants that same feature for when anyone posts a comment on his business Facebook wall – one that his whole team can rota into their daily activity. Does such a thing exist?

The answer is… No – at least not in the way that he wants.

So Tweetdeck allows you to post to your business wall but not monitor a business stream, just a personal one. So that’s no good. We look at Nutshellmail – which we love in a small way – it allows us to receive 3 notifications a day from your Facebook business page wall… nice, just not often enough. So we scour the internet looking at the multitude of social media monitoring tools – all are very good at managing campaigns, even monitoring and assessing data – just not one of them (that we’ve come across) that provides that live feed.

So we start thinking – that’s it, we take the RSS Feed and build the pop-up tool itself – but wait there’s a complication over receiving an existing posts comment… I’m no techie but it sounds like a bigger investment than we can throw at the problem right now. What now?

I start sending out Direct Messages to my “back up team” – the best Social (Media) Workers in the business – that I know have to deal with Facebook: Mike Coulter, Darcie Tanner, Tim Barlow, Barry Dewar, Mike McGrail and finally Kelly Forbes – Kelly comes through for me: ”A work around for the moment that works for the Wall is to “Like” everything you post. If you have email notifications turned on then you’ll get an email any time something is added to any content you’ve liked.” It’s not the best solution but at least the clients are happy for the time being.

In the mean time I’m still on the look out for that neat “Live pop-up alert” for Facebook business… anyone?

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