Tips for becoming a leader at your marketing company

A company's success often depends on its leaders

The people who are responsible for; motivating team members, being goal and target-oriented and being the physical embodiment and culture of the company they work for. These skills don’t come overnight and it takes time and practice. Most leaders have taken leadership courses, especially those in marketing to help with their development. They understand that in order to be great in their role, they have to get the fundamentals right. Which is what the courses provide.

Here’s a little insight into the course and a starting point for becoming a leader in a marketing company…

Finding your strengths

Every leader has their own talents and unique abilities, which are used in various ways at different levels to help bring out the best in people and situations. In order, to be a useful leader, you should identify your strengths and what makes you stand out. What are you bringing to the table that will make you leadership material? Try not to compare yourself to others, but don’t be afraid to ask people who mentor/inspire you for their advice.

Supporting your team

Encouraging your team is vital as a leader. In these uncertain times, being a motivational force can really help your team's morale and focus. An effective leader would

Recognise and congratulate hard work

Continuous support and encouragement

Give regular feedback and updates on individual performance and the business as a whole

Be genuine

Regular check-ins with team members

Open to new ideas

Marketing is an industry that is constantly evolving, due to the regular changes in technology and trends. So a good marketing leader would not only be on top of all the new trends but also be open and welcoming to new ideas from their team to help elevate the business.

The changes should be embraced and adapted to suit your businesses needs. During this pandemic, we’ve seen plenty of industries and businesses have to change their approach and practices to cater to their audience. For example, some restaurants started doing takeaway cocktails so that their bar still makes some money. A good leader would be proactive and ready to change for the greater good of the business.

Remember your purpose

In marketing, you must remember that the customer is your purpose and focus. This needs to be remembered and internalised, as it will help motivate your team. Being customer-focused gives the team something to be incentivized by. The partnership with the customer to be able to represent them and to create a good marketing campaign will help drive up performance and engagement from your team.

Take risks

To be an effective marketing leader you must feel comfortable taking risks. We are talking about calculated, thought out risks that make sense for the client and company. Not all these risks will come back with a positive outcome, but that’s part of being a leader. Taking accountability for your decisions and learning from them. Many actions and decisions are reversible and can be altered if need be. But the initial step of taking a risk is one of the attributes that make an effective leader.