The Maverick Group bolsters its strategy line-up with Kevin Allen

The Maverick Group bolsters its senior strategy line-up by hiring Kevin Allen as strategy partner

Kevin was most recently head of strategy EMEA at PG One, Publicis Groupe’s dedicated P&G unit. Prior to that he was CSO at Publicis Chemistry, Global CSO of Gyro and Worldwide strategy director at Proximity BBDO.

Reporting into The Maverick Group head of strategy, Jamie Chadwick, Kevin will be responsible for helping Pulse, the insight and strategy engine of the group, further develop its business strategy offering as well as strengthening the agency’s brand and communications strategy expertise.

Speaking about Kevin’s arrival, Jamie Chadwick said “Kevin has the hard-earned experience and ability to fill a room with confidence, making even the toughest challenges seem like a walk-in-the-park. This is the kind of environment we want to create for our clients and the rest of our amazing team. We are thrilled to have him on board.”

Kevin said “The Maverick experience has been a real eye-opener. They’re tackling the kind of strategic business issues other agencies have been dreaming about for years. For a strategist this was an opportunity you don’t even stop to consider, you just grab it.”