The Marketing Practice appoints Paul Kidd as creative director, US
Paul Kidd has joined The Marketing Practice (TMP), one of the top ten global B2B marketing agencies, as creative director, US
As creative director, Paul will lead TMP’s multidisciplinary creative department, overseeing output across all US clients. He’ll also build on TMP's global delivery model to deliver effective, consistent programs across multiple regions.
“I’m excited to get back to my agency roots and continue to push myself along the creative leadership journey,” says Kidd. “Joining The Marketing Practice gives me the unique opportunity to integrate creative and strategic approaches: bringing together audience insights from data analytics and inside sales to develop campaigns that have a more meaningful impact on business outcomes.”
“I’m thrilled Paul has joined the US team,” says Harmony Crawford, EVP & US managing director. “During this period of growth for the agency, his role will be instrumental in leading our creative department, ensuring quality deliverables that integrate the very best of concepts, content, and design elements to exceed client expectations. Paul is always looking for ways to add value through our creative executions and to lead others within the creative team to deliver excellence.”