The BD100 Business Development

The BD100: the UK's top business developers revealed

The BD100


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November 23, 2020 | 9 min read

Now in its third year, The BD100 celebrates the best in the business – of business development, those brilliant agency superstars who have kept driving their teams forward in these most challenging times

After receiving hundreds of glowing nominations from across the industry, a judging process then ranked business developers based on success, motivation and personality to arrive at our top 100. You can see this year’s 100 below.

The BD100 judges include Kerry Glazer (Chair, AAR), Phil Jones (Founder & CEO, Podge Events Limited), Ian Millner (Co-founder & Global CEO, Iris), Sherilyn Shackell (Founder & Global CEO, The Marketing Academy), Mark Clark (Owner, JFDI), Camilla Honey (Owner, JFDI), Fergus Gregory (Director, Collingwood Advisory Ltd), Kate Bosomworth (Founding Partner, Platform London), Peter Cowie (From Good to Great) and John Pummell (CEO, Confidant)

Jody Osman, Co-Founder of The BD100 and Board Director of Growth at Propeller Group said: “I was glad we had such a strong judging panel this year as there were so many brilliant submissions. Business Developers across the country really have stepped up to the challenges of this year and delivered some exceptional results. The calibre of this year’s BD100 is testament to this.”

The BD100 will be celebrated and the Business Developer of The Year and Rising Start winners announced at the Winning Together event on Thursday 26th November, in partnership with The BD100 and The Drum. You can get your ticket here.

Winning Together will unite the business development community and agency leaders to share insight and experiences, combining high-profile speakers, live panel discussions and interactive coaching sessions. The line-up includes Sam Conniff (Author, Be More Pirate), Camilla Harrisson (CEO, Anomaly), Jerry Daykin (Senior Media Director, GSK). Sherilynn Shackell (Founder, The Marketing Academy) and Jemima Monies (Managing Partner, adam&eveDDB).

Rich McHardy, Co-founder of The BD100 and Founder Director The McHardy Collective adds: "Whenever I tell the story of how we set out on a mission to recognise, support and nurture business development talent to speakers, keynotes, sponsors and other contributory stakeholders, they immediately want to get involved and help - that's so rewarding and lovely and it's reflected in our awesome Winning Together speaker line-up and another BD100 cohort brimming with personality, energy and a determination to overcome obstacles."

  • Adam Graham, Founder & Managing Director, Gray Matters
  • Alana Herington, New Business Manager, Ketchum
  • Alex Johnson, Senior New Business, Manager Born Social
  • Alex Leith, Commercial Director, Summit Media
  • Alison Parcell, Head of Sales & Marketing, Builtvisible
  • Anastasia Innes, Head of Business Development, Worldwide OMD
  • Andy Griffiths, Associate Director, Space & Time
  • Anna Stone, New Business Director, Ogilvy
  • Bailee-Kate Griggs, New Business Director, Goodstuff Communications
  • Barry Maddox, Business Development Director, Mammoth
  • Ben Potter, Consultant, Independent
  • Bianca Mcleish, Global Associate Director, Global Business Development, Publicis Media
  • Brad Smith, Director and Founder, Succeed
  • Bronwen Andrews, Head of Business Development, UK and Europe, GraylingCaitlin Brennan, New Business Director, VCCP
  • Carolina Mandich, Head of Growth, Dixon Baxi
  • Caroline Sparkes, Chief Growth Officer, Free Turn
  • Charles Gadsdon, Global Director of Growth, MassiveMusic
  • Charlie Martyn, Head of New Business, Wunderman Thompson
  • Charlotte Anderson, Founder, Growth NB
  • Chris Holmes, Client Partnerships Lead, AND Digital
  • Chris Longfellow, Head of Business Development, Digital Velocity
  • Christian Brock, Managing Director, Salestechnic
  • Clare Jones, Marketing and Partnerships Director, Podge Events
  • Claudia Pharoah, Campaign Success Manager, Street Agency
  • Dan Saunders, Performance Marketing Manager, Ingenuity Digital
  • Dan Archer, Marketing Director, Freestyle
  • David Gray, Founder, DGBD
  • Dean Rowland, Senior Business Development Manager, OMD
  • Dominic Wren, Relationship Manager, GO!
  • Donna McGrory, Strategic Account Lead, Omobono
  • Ed Knights, Head of New Business & Marketing, Born Social
  • Eddie Frame, Business Development Manager, Sense Marketing Services Ltd
  • Elizabeth Hess, Client Services & Business Development, Wunderman Commerce
  • Emily Alexander, Senior Manager - Global Client Development, Wunderman Thompson
  • Emma Glazier, Global Head of Marketing, Crowd
  • Erica Pew, Business Development Professional, Well Heeled Consultancy
  • Francesca Brook, New Business Director, Karmarama
  • Gareth Evans, Growth Director, Cogent
  • Garry Hamilton, Chief Growth Officer, Equator
  • Gemma Cutler-Colclough, Head of Marketing & New Business, RPM
  • Geoff Lentin, Group Sales & Marketing Director, Kagool
  • George Read, Director, Cognizant Digital Business, Cognizant
  • George Perry, Business Development Director, Jack Morton
  • Georgina Power, Business Development Director, Propeller Group
  • Hamish Kerry, Marketing & Commercial Executive, ARCH
  • Hannah March, Head of New Business, Engine
  • Hannah de Sousa Mourinho, New Business Senior Account Director, Wunderman Thompson
  • Harpreet Bushell, Group Chief Growth Officer, LAB Group
  • Helen Lee, Marketing and Business Development Director, Wunderman Thompson
  • Huw Wigley, Consultant, Independent
  • Isabella Gelston, New Business Manager, Karmarama
  • Jack Williams, New Business Director, Atomic
  • James Byrne, Growth and Reputation Director, Dragon Rouge
  • James Marriott, Head of Internal Sales, CDS
  • Jamie Willey, Business Development Director, Tribal Worldwide London
  • Jan Paul Schwarz, New Business Director, TBWA London
  • Janita Lakhanpal, Head of New Business, Ketchum London
  • Jemima Monies, Deputy Managing Director adam&eveDDB
  • Jennifer Crowley, Client Partner, Kin + Carta
  • Jimmy Adams, Global Director, WPP Sitecore Alliance, WPP
  • Julia Franks, Head of New Business, Publicis Groupe UK
  • Julie Fontaine, SVP - Growth, Media Monks
  • Kabillan Navaratnarasa, Senior Business Development Manager, TMW Unlimited
  • Kate Barker, Business Development Director, R/GA
  • Katie Street, Founder, Street Agency
  • Katie Elliot, Head of New Business, Mother
  • Kevin Gray, Client Principal, Equal Experts
  • Laura Holme, Founder & Managing Director, Ballyhoo Coaching & Consulting
  • Laura Vipond, Managing Partner, Karmarama
  • Lee Hill, Founder & Managing Director, Insightful UX
  • LewisWilkins, PR Client Services Director, Media Zoo
  • Lucy Snell, Co-Founder, Cherry Consulting
  • Lydia Smith, New Business Director, M&C Saatchi
  • Lyndsay Haywood, Partner, Business Development Director, FleishmanHillard Fishburn
  • Mariam Chahin, Global Head of Business Development, Mediacom
  • Matt Chinn, Business Development Director, Croud
  • Matt Deegan, Business Development Director, Rehab
  • Matthew Lambert, Head of Business Development, TMW Unlimited
  • Neil van Ginsburg, Commercial Director, Coolr
  • Neil Clayton, Director, Business Development, Rufus Leonard
  • Nick Neves, Commercial Director, Summit Media
  • Oliver Dennis, Global Business Development Director, OMD Worldwide
  • Oliver Bell, Business Development Director, Jellyfish
  • Pedro Martins, Chief Growth Officer, Total Media
  • Pia de Malherbe, Founder, PDM Studio
  • Rebecca Crook, Chief Growth Officer, Somo
  • Richard Lee, Senior Business Development Manager, The 10 Group
  • Richard Carroll, Business Development Director,
  • Robert Yardy, Director of Partnerships, MMT Digital
  • Sam Meade, Marketing & Business Development Director, MSO
  • Sarat Pediredla, CEO, hedgehog lab
  • Sari Morein, Head of New Business, ACNE
  • Siji Onabanjo, Growth Director, Cyber-Duck
  • Stephanie Kiens, Director of Business Development, Lewis Moberly
  • Steve Garside, Head of New Business & Marketing, MRM
  • Storm Keys, Global Business Development Director, Peach
  • Tom Shepherd, Partnership Lead, 383
  • Trevor Armel, Business Development, McCann Enterprise
  • Yasmin Malecki, Business Development Manager, Work180
  • Zoe Mitchell, Marketing & Growth Director , Vayner Media

Tickets are still available for Winning Together and The BD100 ceremony. Get yours now.

The BD100 Business Development


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