Tangle Angel launch sustainable re:born hair care range with Finn
This month sees Finn support UK haircare brand Tangle Angel with the launch of its new eco-friendly re:born brush range, manufactured from 100% recycled plastic
The re:born product range is purposefully being manufactured entirely in the UK to reduce carbon footprint. It only uses components sourced here; recycled plastic to create the re:born hairbrush, as well as packaging made from 100% recyclable cardboard. The re:born range has been designed specifically to meet demands within the beauty industry for more eco-friendly products designed.
As lead creative agency Finn will be supporting this innovative launch with a targeted social media campaign, creative and content development, influencer outreach and media relations to help bring this important story to life.
Richard Ward, celebrity stylist and founder of Tangle Angel says, “The appetite for a wider range of sustainable products in the hair-care industry is something we have seen rise considerably over the past few years. We feel now it is up to us, to take responsibility and make the changes, so others follow suit.’
Chris Weston, Finn creative director says, ‘This has been a really exciting and progressive product to help bring to life. Given the UK beauty industry is currently in demand for eco-friendly products I think it is perfectly placed to meet the needs of environmentally conscious consumers.’