Success for IMA HOME as they win Studio as a new client

Global marketing agency, IMA HOME, has continued its run of wins after being appointed as lead partner agency by Studio, a market-leading digital value retailer

Studio, one of the largest online value retailers in the UK, provides access to a broad range of products to over two and a half million customers a year. IMA HOME was first introduced to the brand by Capita Procurement Solutions and was appointed after a competitive three-stage pitch against six agencies.

IMA HOME presented with a fully blended team of experts from across both IMA and HOME, following the two agencies’ large-scale merger in August. The winning pitch encompassed a cross-channel approach which aims to drive a consistent brand-led strategy through all comms, with refreshed creative across paid, owned and earned channels. The work will also include a detailed comms plan, featuring a success framework to drive fruitful cross-agency relationships.

Carla Johnson, head of marketing at Studio, said: “We’re delighted to have appointed IMA HOME as our lead partner agency. Their pitches were really strong, the detail and level of effort was huge with the insight, strategy and creative showing excellent potential to help push Studio towards our target of being a £1bn business within the next five years. There was excellent chemistry between the Studio and IMA HOME teams, they seem like an agency we can really trust!”

Work has already begun, with the first campaigns expected to go live in spring 2022.

Sam Rainey, commercial director at IMA HOME, elaborated: “It’s a very exciting time to be coming on board with Studio, as the brand has huge growth plans for 2022 and beyond. This was a fully integrated team effort and one we’re really proud of.”