How web accessibility can set your agency apart from competitors
You’re undoubtedly a competitive agency striving to build an impressive and diverse client base
Web accessibility is key to inclusive marketing, and mitigates legal risk while amplifying the SEO efforts that you provide. Here’s why you should offer web accessibility as part of your service offerings to grow your client portfolio.
You’ll be a leader in inclusion and accessibility
Branding is just as important for you as an agency as it is for your clients. Positioning yourself as inclusive is crucial for your branding strategy. You can demonstrate to potential clients that you are a leader in inclusive marketing strategies and design practices, by implementing them yourself.
Lead by example and include the 1.3 billion people with disabilities with access to your website through the use of an automated web accessibility solution. By doing so, you’ll model inclusive marketing and attract clients who prioritize DE&I. You’ll also indicate that you’re able to provide the technology your clients need to have accessible websites. They’ll look to you to guide them through the process of opening their websites to a larger customer base and mitigating legal risks around accessibility compliance.
Being the go-to agency for inclusive websites, especially with many agencies not yet aware of the need for web accessibility, will help you attract clients who want to improve their own brand image, and are looking for a leading agency to get them there.
You’ll be an SEO expert with reinforcements
You might already be known for your SEO activities and for being great at improving website performance for your clients. But did you know that accessible websites actually enhance SEO practices? An accessible website has well-structured, clear content with headers, subheaders, and alternative text descriptions for images, all of which also drastically improve search engine ranking. Accessible websites are easier for search engines to crawl through because the content is more visible and concise, which makes it optimized for search results for users searching for a product or service.
This means that your agency website will see more organic traffic from potential clients when they’re on the hunt for an agency. But, you’ll also be able to assure your clients that with web accessibility, you can clean up their website's user experience, and make its content more searchable by engines like Google. A recent study by SEMrush analyzed 847 websites that implemented web accessibility solutions and tracked their traffic before and after installation. The results revealed that over 73% of the sites experienced growth in organic traffic. But that’s not all; the study also discovered that on average, you can increase your own website and your client’s website traffic by 12%.
You’ll be a resource for digital accessibility compliance
Web accessibility has become an integral part of civil rights legislation over the past few years, and rightfully so. By undertaking web accessibility practices and offering them as part of your agency’s tech stack, you help your clients reduce the risks that come with neglecting compliance requirements. Web accessibility solutions that you offer will set your clients’ websites up according to WCAG 2.1 guidelines and, depending on where your clients' businesses are located, they’ll be complying with laws such as the ADA, Section 508, and the EAA.
With web accessibility, they’ll be mitigating legal risk which is important, considering the recent 143% rise in web-related lawsuits. You’ll be saving your clients time and money that would otherwise be spent disputing an accessibility case. Being able to offer your clients the chance to comply with web accessibility regulations makes you a priceless resource. They'll feel a sense of security and safety, and know that they can trust you and the solution you offer, allowing them to leave their website’s operations in your hands.
Sharpen your competitive edge
An increase in trust, website performance, and inclusion practices will show new, existing, and incoming clients that you’re the agency of their dreams! With you as their accessibility angel, clients can focus on business growth and rest easy knowing they're an inclusive brand that prioritizes web accessibility. And, that’s hard competition to beat.
accessiBe’s Partner Program can help you improve your agency’s tech stack with the leading web accessibility solution, accessWidget. Become a partner, make a 20% commission on every newly accessible website, and brand your agency as inclusive to start attracting new clients today.