Facebook connects audiences of local businesses to national brands, but what about loyalty?

Facebook ran a paid piece in AdAge talking about their ability to connect local businesses which are part of national brands to their local audiences, but the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost

Hear why IAB and other experts also back up this theory, along with how technology can benefit both the national brand and local dealership.

Watch the full video here.