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Identity Cookieless Identity Resolution

Eyeota Translate: discover Eyeota’s new ID agnostic solution

Eyeota

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August 5, 2021 | 3 min read

Eyeota is excited to announce that it has launched a new agnostic identity solution, Eyeota Translate

Eyeota is excited to announce that it has launched a new agnostic identity solution, Eyeota Translate. Eyeota Translate is Eyeota’s proprietary device graph technology for creating addressable and privacy-safe audience solutions for digital marketing and advertising, without third-party cookies.

As a provider of global data solutions, Eyeota has always operated under the premise of data interoperability that enables customers to onboard, enrich and activate data in their platform of choice. Eyeota Translate introduces that same premise to identity resolution, amidst industry-wide changes to third-party identifiers.

Eyeota Translate furthers Eyeota’s belief that an agnostic approach to digital identity is key to remaining relevant in a privacy-focused world and ensures that our customers have continued access to audience identifiers, regardless of the changes within our industry.

With the upcoming deprecation of third-party cookies and evolving privacy laws, a seismic change is coming for many agencies and marketers. Estimates suggest that over $10 billion in advertising revenue will be lost due to a lack of third-party identifiers - with small to midsize companies expected to take the hardest hit.

Eyeota Translate connects all areas of data input that collect audience identifiers, such as mobile IDs, hashed email, contextual data, first-party data, and more, and probabilistically and deterministically matches IDs using Eyeota’s proprietary cross-device graph. As a result, users are able to identify and activate the right audiences, through privacy-compliant and consumer-friendly targeting solutions, without being reliant on the use of third-party identifiers or cookies.

"We are tremendously excited to be a partner of Eyeota in its commitment and efforts to maintain consumer-friendly targeting at scale,” said William Ullstein, commercial director at YouGov. “By using the Translate solution we can continue to activate our panel-based data and enable amplification of our audiences to serve our customers in a cookieless world."

Learn more about Eyeota Translate by visiting our www.eyeota.com/identity or get in touch with one of our experts at cookieless@eyeota.com.

Identity Cookieless Identity Resolution

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