END. appoints paid media specialists Katté & Co to handle global paid search account

One of the UK’s top multi-brand ecommerce giants, END

END. is known for its distinctive style, which mixes luxury and contemporary brands, and for its collection of trainers and streetwear, curated via their relationships with more than 500 designers and brands. END. was founded by Christiaan Ashworth and John Parker in 2005 and now boasts over 650 employees and global sales in excess of £170m.

Katté & Co will be working closely with the team at END. to deliver best-in-class paid search and shopping campaigns to fuel their continued growth around the world. While the partnership will continue to maximize the potential of the UK market, there will also be a heavy focus on continuing to grow the brand internationally, specifically optimizing their growing customer base in the US.

Katté has extensive expertise in this area and has become one of the first 19 UK agencies to join the International Growth Programme last year. It’s a programme co-chaired by advertising giant Google that provides access to select agencies with a set of internationalization tools, insights, strategy training and workshops, as well as wider operational support covering areas such as logistics, payments and localization.

Jamie Degiorgio, head of performance marketing at END., said: “Katté & Co is definitely the right partner to take our paid search to the next level, both in the UK and Internationally and I have been impressed with the level of detail and their data-driven approach. We’re excited to see what we can achieve together.”

James Guerin, head of partnerships at Katté & Co added: “END. is such an exciting and ambitious brand to be partnering with. We couldn’t be more delighted to have them onboard and we look forward to scaling their activity both in the UK and internationally.”

The partnership sees END. join a growing roster of exciting ecommerce brands already working with Katté & Co including SPOKE, ME+EM, TALA, COAT, The Economist & Fenton.

Founder and managing director of the agency, Tom Katté, added “END. fits our growing portfolio perfectly and is a brand the whole team is buzzing about working alongside. They have great ambitions but most importantly a great offering. I can’t wait to see where this partnership goes.”