Brave Spark and Arlo put Jamie Chadwick through her paces at Goodwood

Arlo, Europe’s number one security camera brand, has partnered with creative production agency Brave Spark to launch their brand new Pro 3 Floodlight Camera across EMEA

Controlled entirely through the Arlo app, the shared objective was to demonstrate that the Pro 3 Floodlight Camera gives users the confidence that their homes are protected by the powerful light, anytime and anywhere. Central to the creative brief was the need to demonstrate the product in action by showing, not telling and to create content flexible enough to be used across a diverse mix of media channels and EMEA regions.

The road test

In the true spirit of putting the Pro 3 Floodlight Camera through its paces, Brave Spark’s creative vision required a car racetrack, a professional racing driver and nightfall. Rigging the iconic Goodwood Racecourse with the Arlo Pro 3 Floodlights, one of Britain’s leading young drivers, Jamie Chadwick, was carefully selected to road test the versatility, brightness, and motion detection speeds of the floodlight camera in action. Completing the 3.8km drive in total darkness with nothing but the strategically placed Pro 3 Floodlight cameras to trigger and illuminate the way.

Lights, Cameras, Action

In pitch black conditions Jamie got behind the wheel to produce a high octane, pulse racing film that champions the Pro 3 in a slick, captivating and memorable way. One which takes the viewer on an exhilarating ride while still ensuring the Arlo Floodlight Pro 3 was the hero and safety the take key out.

Directed by Johny Mourgue and Patrick Killingbeck, the film opens on an empty racetrack in the dead of night and the sound design lets us know there is no one about. We see Jamie dressed head to toe in race gear walking down a dark corridor at the back of the pits. Once she fires up the engine and extinguishes the headlights, Jamie drives full speed into the darkness and the film cuts between footage of the car racing around the track at full speed and the Pro 3 Floodlight triggering on.

Each corner, bend and straight is covered by carefully positioned Pro 3’s, lighting up the track as Jamie pushes the car to its limits. Thanks to the Pro 3 Floodlight Cameras innovative detection capabilities, each motion sensor was triggered as the AI technology identified the approaching car and the LEDs automatically activated to create a beautiful pathway to see Jamie safely round the course. The car footage was filmed with a series of different rigs including high speed drones to capture it from the air, onboard camera and track side, along with a tracking vehicle.

The result is a sleek, premium and cinematic hero film demonstrating the Arlo Pro 3 in action, conveying the confidence and peace of mind the product provides. The hero film was released alongside a product film and a series of stills in Arlo’s first full product campaign. Arlo is a pioneer in the world of smart security and this film shows just how powerful the floodlight camera is and how effective it can be at delivering a powerful shield of light to protect any property.

Tegan Jolly, Brand Comms and Product Marketing Manager at Arlo said:

"The Arlo Pro 3 Floodlight is the world's first 100% wire-free floodlight meaning it can be installed to shine its powerful light virtually anywhere. Brave Spark’s idea to put it to the ultimate test on the unlit Goodwood racetrack perfectly illustrates the device's reaction speeds, illumination power and versatility and the final film flawlessly brings our ambitions to life in style. We are thrilled to be releasing this bold video as part of our launch campaign to show just how effective the floodlight can be at delivering a powerful shield of light to protect any property.”