A look back at 2020 with Adstra CEO Rick Erwin

In conversation: Adstra CEO Rick Erwin

Adstra CEO Rick Erwin sat down with Partner Manager Margarita Lyadova to unpack 2020 and discuss the future of data marketing. Click here to watch the full interview.

Happy Holidays!

Everyone agrees that we have just been through a year like no other in recent memory. We hope that you, your family, and your colleagues have been fortunate enough to maintain good health during this global pandemic. We trust that you have strived to make the best of this challenging year, finding new paths to success and innovation, and remaining faithful to your company’s mission.

As we conclude our 8-part Adstract Webinar series, we at Adstra want to invite you to hear from our CEO, Rick Erwin, as he reflects not only on the year gone by, but the shifts the Data & Identity industry has taken, and what lies ahead for 2021 and beyond.

The past, present, and future of data

Here are a few takeaways from Rick’s reflections:

"The use of data is a peculiar topic at cocktail parties… how it is used and misused… more often going to the concerns vs. the uses for good. 2021 is going to be a year of education on the array of uses as lawmakers look to shape regulations and take on monopolies controlling the commercial use of data."

"We are a platform-based industry, but the larger platforms, be they tech or social media-driven, are going to have to change. CMOs want choice, not consolidation, in media options."

"It was once said, on the internet, no one knows you are a dog. The internet has long been based on anonymity. The next generation of identity may shift to make known identity more the norm as it has long been in the terrestrial world."

No one knows for sure what 2021 holds for us all. But considering the possibilities often prepares you for a more thoughtful and hopefully successful approach going forward. We hope by listening to this webinar you can take away something yourself that will make 2021 a little better.

Be safe and healthy and we look forward to sharing more insights in 2021.

The Adstra Team

Watch Adstra’s Year in Review with Rick Erwin in its entirety.

Our 8-part Fall Webinar Series is now available for viewing.