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7 visual marketing tips to attract your audience's attention



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July 26, 2021 | 6 min read

According to online statistics, 49% of respondents say that visual marketing is an important aspect of any marketing strategy

According to online statistics, 49% of respondents say that visual marketing is an important aspect of any marketing strategy. Moreover, 19% of interviewed specialists consider their strategy to be ineffective if it does not include visual content.

You can see the importance of adding visuals to your marketing campaign. To help you explore the topic, Depositphotos, a content marketplace with over 210 million stock files, provides visual marketing tips that you can use to get your audience's attention.

Visual marketing explained

Visual marketing is a part of a content marketing strategy that can be used to make posts and content look unique and stand out. The primary aim is to get the attention of your audience. Visual marketing also boosts communication with the target audience and improves brand presence and audience engagement. Here are some tips that can help you get a grasp on visual marketing techniques.

1. Tell a story

Visual storytelling has become a trend in various forms of marketing and for good reason. The visual cortex is the largest part of the human brain. According to research, 72 hours later, the memory of an ordinary person stores only 10% of what they heard. But if the message is accompanied by visuals, this figure rises to 65%. It should come as no surprise that Instagram stories have become one of the most popular channels among modern users. Here’s what you need to do to use this tool effectively and to its fullest:

  • Based on your aims, convey your message to the audience.
  • Develop the main story with an engaging scenario.
  • Be authentic and sincere: tell stories about your company’s daily routine, events, and unique experiences.
  • Ensure uniformity: consistent use of fonts, visuals, and corporate colors positively influences brand awareness.

2. Colors

It takes only 90 seconds of initial viewing before someone makes a subconscious decision about a product, so it’s crucially important to choose the right colors before you start your marketing campaign. Remember that people associate some colors with specific emotions and feelings as well as with certain seasonal holidays and events. Therefore, don’t hesitate to experiment and vary the colors you use to get the most attention from your audience.

3. Emphasize trending themes

Choosing trending themes for your campaigns allows you to better appeal to your target audience and show that you're on the same page with them. To find out what themes are the best to use for your brand You can run surveys to study your audience's lifestyle. Some of the trending themes of 2021:

Wellness: you can use this theme to show your audience that you care about their well-being. You can create motivational videos, illustrations, and photos, which can get your audience's attention and help you better engage with them.

Nature: nature-inspired elements or motifs add a calming effect to most visuals. You can easily captivate your audience by using this theme.

Ad realism: content creators and marketeers should rethink the concept of authenticity. Brands, in turn, will have to find ways to establish communication with audiences through more authentic and engaging stories, in which the choice of images remains a key factor.

4. Test different calls-to-action (CTAs)

The importance of CTAs is that they can easily help you get responses from your target audience. They serve as motivation to make them take the desired actions. They also help get your viewers to advance into your sales funnel. The types of CTAs that you might want to consider using include the comment CTAs, bottom-of-the-post smart CTAs, and connect on social CTAs.

Using CTAs is an extremely effective strategy, and you need to utilize strong command verbs, numbers when possible, and words that can stimulate enthusiasm or provoke emotion.

5.Use different formats or file types

By using different types of files and formats, you can add more impact to your visuals. Examples of the different types of files and formats you can utilize include videos, infographics, memes, quotes, and branded images. Adding visuals like infographics and videos to your content marketing strategy will make you stand out and help increase your click-through rates significantly.

6. Utilize fonts effectively

Fonts also help increase the perception of your message. Fortunately, there are many fonts that can be used for different reasons. For example, for a minimalistic design, you can use Serif fonts. Other fonts include Souvenir and Futura Bold. You can experiment with different fonts or combinations to upgrade your marketing campaigns.

7. Develop a uniformly recognizable visual style

Visual style, especially when it’s recognizable, is important because, with it, you can add more impact to your visuals to catch your audience's attention. Some of the features of visual branding that you can use include taglines, logos, and other features that your audience can recognize easily.

Also, most viewers find branded images more influential, compared to unbranded images, while memes and quotes can help increase your engagement with your users. These are easy ways you can add visuals to your content.


Visual marketing remains a useful and powerful tool that you can use to attract an audience. It will not only enhance communication with your audience but will also help make your brand recognizable.

By telling a story, using awesome color combinations, and emphasizing trending themes, you can easily make your visual marketing campaigns effective. Other strategies that you can use include the use of different types of files and formats, fonts, and developing a uniformly recognizable visual style. All of these and an effective call-to-action will get you the conversion that you desire.


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