Content Strategy Social Media Management

5 steps to optimise your social marketing’s content strategy in 2021 with Lidl



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May 17, 2021 | 2 min read

The idea of “Content is King” is a well-established cliche familiar to everyone working in the social media world

The reality is that content is only king if it’s relevant for the audience. Even today, brands often publish content without any underpinning strategy which results in little or no brand impact or attributable ROI to their social media efforts.

A truly successful content strategy in 2021 is built based on data and identifying what resonates with target audiences. This is not just limited to topics, but also includes post formats, platforms, time of day for content consumption, and more. Additionally, a true strategy does not only consider audience groups but also integrates competitor benchmarking to deliver the best results. If you are currently considering your content strategy join this webinar.

Learn how to build a more holistic and data-driven content strategy with social media experts from LIDL and Socialbakers to create optimum social media experiences for your audience.

In this webinar you will learn how to conduct:

  • Post-performance and platform performance analytics
  • Competitor benchmarking
  • Content pillars - understand how themes, objectives, and positioning drive engagement
  • Sentiment analysis
  • Content governance

Register for this webinar here and build the best content strategy for your social media efforts and generate the needed ROI.

Webinar details: 19 May 2021, 03:00 PM (GMT)

Content Strategy Social Media Management


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