Ad of the Day: Beavertown TV spot sees skeletons share stories of nights out
The spot is part of the new campaign ‘For Humans and Other Social Beings’ and has all the recognizable assets the beer brand is known for. It’s our favorite bit of creative today.
In a milestone for the brand, Beavertown has announced its first-ever TV ad since its 2011 beginning. Founded by Robert Plant’s son Logan Plant, the brewer has become synonymous with its recognizable skull illustrations and animations.
For its first foray on to the small screen, the brand has brilliantly taken the relatable scenarios of being down the pub with your mates and telling tales over a drink. Of course, the twist is that each character has had the Beavertown skull treatment.
On the surface, it seems like a simple idea, but where the magic comes in is the ability to make the viewer relate to these skulls. The voices are a smorgasbord of accents, the facial ‘features’ move like human faces and the stories told between the pubgoers are engaging. The movements are spot on, the ad having been shot in live-action format before being animated. The tales and the people are all very much real.
The ad has a dry wit, but it’s not in-your-face funny. It can quite cleverly be adapted for social channels and even out-of-home ads, encouraging people to retell their own stories between friends.
We caught up exclusively with the brand about how the ad came to be, read the interview here.
Credits
Beavertown marketing director: Tom Rainsford
Beavertown creative director: Nick Dwyer
Beavertown head of brand marketing: Will Gunton
Client producer: Tracy Stokes, Like Minded Individuals
Agency creative director: Ed Morris
Concept/writer: Ed Morris
Agency creative team (outdoor only): Samantha Jenkins, James Springall
Directors: Ed Morris, Alice Bloomfield
Production companies: Riff Raff Films, Black Dog Films
Production co-producer: Frank Hanrahan, Riff Raff Films
Production co-producer: Holly Wolfers, Black Dog
Production co-exec producer: Tracey Cooper, Riff Raff Films
Production co-exec producer: Martin Roker, Black Dog
Editor: Charlie Von Rotberg, Stitch Editing
Edit producer: Alice Clarke, Stitch Editing
Sound studio: King Lear Studios
Sound designer: Dugal Macdiarmid
Music: Sliced Tomatoes by Just Brothers
Music company: Eclectic Sounds
Post-production: 1920 VFX
Post-producer: Ross Culligan
Colorist: Oliver Banks T